Converting qualified leads is no easy feat, especially when you’re just starting out. But sometimes, the most unexpected strategies can lead to massive growth. Here’s how I did it—and how you can too.
1. Be Flexible with Pricing in the Early Days
Two months ago, I offered my consultancy services to a client for free, but with one condition: I could use their production team to shoot and edit my content. This was a big win for me. Not only did I get high-quality, professional content without the upfront costs, but the client later referred me to two other business owners. I ended up closing deals with both of them.
The takeaway here? Be flexible with pricing in the early stages. Sometimes, offering value without charging can pay off in ways you never expected. The key is to find opportunities where you can exchange your services for something that benefits you in the long term—like highquality content, exposure, or referrals. You may not get paid upfront, but the returns can be exponential.
2. Optimize Your Socials—And Stand Out
Your social media profiles are your digital storefront. If they’re not optimized, you’re missing out on potential clients who are looking for exactly what you offer. One simple but effective strategy is to make sure your bio and content clearly communicate what you do— but in a way that stands out.
For example, instead of calling yourself a “Marketing Specialist,” try something more niche like “SaaS Growth Strategist” or something specific to your expertise. The more specific you are, the easier it is for people to find you. Think of it like hashtags: if you’re using the most popular ones, your content gets lost in a sea of posts. But if you choose more targeted, less competitive hashtags, you have a much better chance of being discovered.
The same logic applies to your personal brand. By honing in on your unique value and showcasing it consistently, you’ll set yourself apart from the crowd.
3. Post Video Content—Even If It’s Not Perfect
For the past six months, I’ve been posting video content regularly. Full disclosure: I haven’t been as consistent as I should be, and my videos haven’t exactly gone viral. But even with just 1-2K views per video across multiple platforms, I’ve seen a steady flow of work inquiries.
The key takeaway here is that consistency pays off. If you’re not online, representing your brand, you’re invisible. Today, social media is where people go to find solutions to their problems, and if you’re not there, you’re missing out on countless opportunities. Video content, in particular, is a powerful way to connect with your audience. It’s engaging, authentic, and can help establish trust. So, don’t worry about making the perfect video—just start showing up, and the rest will follow.
Final Thoughts
Building your business takes time, but with the right strategies, you can set yourself up for success. Be willing to think outside the box—whether it’s offering your services for free in exchange for valuable content, optimizing your social media profiles, or consistently posting content, even if it’s not perfect. The results will follow.
Start small, stay consistent, and always keep an eye out for creative opportunities to grow. Your business is only as limited as the strategies you implement. Now, go out there and make things happen!